Munich Fabric Start
A Conversation On Sustainability, Transparency & Mainstream
From slow fashion to mainstream business, materials to education, fashion and sustainability raise so many questions. A vast and complex issue, Muchaenta Kapfunde of FashNerd turned to 3 women making a difference in the sustainable fashion space.
Charney Magri a fashion photographer turned documentary maker. The co-founder of Fashion 4 Change has worked for the likes of British Vogue and Ralph Lauren, and now she is a partner for do epic sh*t. Olivia Pinnock is a London-based fashion journalist, lecturer and founder of The Fashion Debates. She is dedicated to uncovering insightful stories in a fascinating industry and promoting positive change for a more sustainable future for it. Abigail Morris is the Founder and CEO of Compare Ethics. It is a start-up that connects you to ethical brands through the latest online and offline experiences. Since launching in 2018, Compare Ethics is regularly featured in top social feeds and connects thousands of ethical shoppers with brands each week.
On the topic of sustainable fashion, I asked Charney, Olivia and Abigail to share their perspective on the most commonly asked questions.
CHARNEY MAGRI
Do you think that eco-fashion is still a niche market? If so, why?
The day that ‘Eco Fashion’ is just called ‘Fashion’ and is accepted as the norm, will be the day that I believe ‘Eco Fashion’ is no longer niche but rather just common sense.
In your opinion, what are the top 3 things that brands should focus on with regards to promoting their sustainable practice?
I don’t believe there are three focuses on promoting a sustainable brand. However, there are two main verticals in sustainable fashion: environmental and human rights. Both need to be addressed and both need to be made transparent for the success of any [sustainable] brand. As a visual communicator, I want to see all brands talking about this to their consumers as well as the right certifications in place to verify their practices.
What advice would you give an individual looking to start-up a sustainable fashion retailer, particularly with the threat of a current ‘retail recession’?
Research is the first most crucial piece of advice. But the biggest obstacle you will come across is finances. Sourcing sustainable fibres and fabrics are more expensive than unsustainable options and mills will not accept small runs. You must build relationships with suppliers to be able to get the smaller quantities needed, and this takes time. I really believe there is a future in collaborating with like-minded designers to approach companies together so you can fulfil your orders when starting out.
ABIGAIL MORRIS
In your opinion, what are the top 3 things that brands should focus on with regards to promoting their sustainable practice.
1) Create a strong storytelling environment. Whether via online or offline experiences, sustainability is best shared as a story that people can easily back and tell their friends.
2) Be authentic. Nobody is perfect when it comes to sustainability. Bring people on your journey and celebrate your achievements with your community in real time.
3) Strive for increased transparency. Open up your supply chain and show people you are working to the highest ethical standards. Whether you are showing who made your clothes or using blockchain to track your supply chain, people increasingly want to know the provenance of your products.
Do you think ethical clothing will ever out-compete the mainstream less ethical products and dominate the fashion industry in the future? Why?
I don’t think new ethical clothing alone will out-compete the mainstream. However, what is more, interesting is how new business models will disrupt the fast fashion industry. ThredUp found that the second-hand market is growing 21 times faster than retail apparel over the last three years and is on track to be larger than fast fashion by 2028. At the same time, fashion rentals and sustainable fashion are moving into the mainstream. Given that fast fashion relies on volume, it will be interesting to see how and when mainstream brands will pivot towards a conscious fashion future.
Why do you think people are still buying from mainstream shops that sell unethical clothing?
People still buy unethical clothing because there is a variety with a strong product-market fit, and it is super easy to find. Sustainable fashion is making amazing strides on these areas. We increasingly see brands get product quality, price point and aesthetics right, but we need more choice and scale to compete. This has to be coupled with an easy way to find sustainable products. This is why we set up Compare Ethics – we know there are amazing sustainable products out there, it just has to be easy to find them.
OLIVIA PINNOCK
What do you see as the biggest challenge in getting customers to seek out more ethical and sustainable alternatives to high street fashion?
The biggest challenge is the convenience of mainstream fashion. It is far easier to seek out familiar brands that the consumers’ trusts, are fresh in their minds because of advertising and offers affordable fashion with next day delivery than it is to look for alternatives. Greenwashing is another issue that does damage to the whole sustainable fashion community as shoppers are not sure who they can trust.
What steps can we take to increase transparency and accountability for high street retailers?
I think governments have a tremendous amount of power in making the fashion brands that operate in their countries more transparent. We have seen it here in the UK with the Modern Slavery Act and the Environmental Audit Committee’s investigation into a fast fashion which bought CEOs from some of the biggest UK retailers into parliament to testify on what they’re doing about the issue. Companies are not going to give over information about their practices and their suppliers willingly for fear of giving valuable information to their competitors, but governments have the power to say that protecting garment workers and the environment is far more critical than that.
What advice would you have for people that want to be more conscious of their fashion choices?
Start with the wardrobe that you have. Consumers can make the most significant difference by changing how much they buy and how they manage their clothes at the end of their life. There are things you can do to support more ethical brands and put pressure on big brands, but where you can make an immediate, tangible impact is in your own home. Take steps to reduce how much clothing you’re buying, if it’s possible, and when you’re done with a piece of clothing, ask yourself whether it can be repaired or upcycled instead. If you still want to throw it away, can you give it to a friend to extend its life? It’s much better to give it to someone you know will wear it than take it to a charity shop where you don’t know where it will end up, especially if they can’t sell it if it’s not worth hanging on to someone, research how you can responsibly dispose of textiles in your local area through recycling schemes.
SUSTAINABLE INNOVATIONS: Interview with Simon Angel
You’re curating the Sustainable Innovations forum at Munich Fabric Start for the fourth time. Where are you looking for these new ideas and concepts?
I follow the heartbeat of current and future matters and perspectives. I am inspired by people and products which question the quality and essence of life. This leads me to the roots of the design processes, to the inner core of the industry, research institutes and universities. Textile innovations can be found in all different kinds of areas from fashion to health care, automotive as well as many other sectors. The art of thinking outside and inside the box at the same time plays a central role to find new innovations.
What do the showcased projects have in common?
There are two aspects which unite the Sustainable Innovations: poetry and purpose – and we most definitely need both! We need people who respond with poetry to inspire and open up new ideas and we need the hardcore problem solvers. With this edition we show several projects that provide concrete examples of what the successful interplay between poetry and problem solving can look like. Be it in 3D printing solutions or in human capital or in terms of circular solutions. Sustainable Innovations showcases great examples of what re-thinking and re-acting can lead to.
With regards to the exhibits, do you see any major trends?
I see the need for and can almost hear a desperate cry for contact. People want to develop a deeper relationship with each other but also with products and materials. The overload of information and the limitless possibilities to connect brings us to the essence of connection: purpose. The designers question their activities, relationships, products, services and business models in order to establish connections that make sense. Connections which will enable and explore new ideas, materials and directions. The power to create a new kind of connection is the next innovation: meaningful people, purposeful like poetry.
What can the industry learn from Sustainable Innovations?
Perhaps it’s not so much about learning something, but more about opening up and establishing a dialogue. The designer has their own view of the market as well as human needs and the industry has its own view and perspectives as well – but these two perspectives are not always sufficiently aligned. Therefore collaborations are key: BEyondAWARE!
KPMG x Microsoft: Merging Business, Technology and Fashion
Every industry is experiencing massive changes thanks to advancements in technology that are leading the way with new applications, services and opportunities. Revolutionising how companies manage, manufacture, market and sell, new technology is transforming customer expectations by changing how people communicate, live and shop.
Nowadays, for a company to thrive, it has to decide its level of technological integration. Easily described as a service, technology is already impacting various industries in different ways. According to KPMG, one of the leading auditing and consulting companies in Germany, one of those industries is fashion, particularly retail, where we are witnessing a radical shift in established brands that are not only being challenged by digital-enabled newcomers but also by customers who are smart, mobile-empowered, socially networked, and able to influence a brand’s reputation.
Ushering in a New World of Retail Fashion
Bringing business, technology and fashion to Munich Fabric Start’s Keyhouse this season, KPMG and IT-lighthouse Microsoft have come together to disrupt the future of fashion. It is a partnership that is presenting business and technology expertise to those within the fashion industry. KPMG wants to make a massive change in fashion by introducing disruptive technology that will transform many things like the means of communication by creating processes to collaborate and explore.
Working together with Microsoft, KPMG has found a new way to satisfy customers through their Omni Channel solution, which enables companies to gain a full 360° view of all customer touch points. They are also looking to empower employees with actionable processes that will fulfil the customer success story. Their end goal is to offer a new way that will successfully satisfy the modern customer by introducing a combination of HoloLens, a new POS system, better process management tools and social media engagement designed to usher in a new world of retail fashion.
Besides the partnership presenting an in-depth business and technology expertise to the fashion industry, KPMG has also taken a multifaceted approach so they can offer innovative solutions regarding customer acquisition, loyalty and reward programs, integrated marketing and social media strategies while enabling transparency throughout production and supply chain delivery. This is because KPMG has found all these topics to be of importance to the modern customer and therefore, likely to affect the bottom line of a fashion business.
Together both companies presented the Omni Channel strategy at the Keyhouse, our visitors experienced how the HoloLens, with integrated digital transformation, can help fashion businesses gain increased brand visibility. KPMG also shared their know-how on how companies can get the first-to-market advantage using HoloLens.
Strong Themes, Progressive Formats & New Areas
MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual presentations of over 1,000 international suppliers of fabrics and additionals once again sets new standards in concept forecasting. The current format has been expanded, complemented and deepened in terms of both quality and quantity. On September 3-5 2019, a broad spectrum of fabrics, additionals, prints or denim, manufacturing services and a supporting programme will be on offer to the 20,000 trade visitors expected in Munich, offering unprecedented dimensions of information and inspiration.
‘Over the last few years we have successively expanded the exhibition space. We have supplemented BLUEZONE with the CATALYZER, the KEYHOUSE is successfully established as a think tank and now, we will relaunch the ever essential area of SOURCING. With this evolved structure we are focused on the strategic approach of showcasing new fields of inspiration in a unique, exclusive and appropriate setting. We look forward to presenting three trade fair days with an unparalleled range of products and topics, offering the industry many new products, innovative process solutions and cutting-edge material resources.’
Sebastian Klinder, Managing Director MUNICH FABRIC START
HIGHLIGHTS at MUNICH FABRIC START
- – Trend Presentations take on a brand new form in the MOC.
- – The ReSOURCE Area in front of Hall 4, Area K4, has once again been extended and establishes itself as the centre for sustainable fabrics and additionals with proven expertise and know-how.
- – A special opening will be the SOURCING Area in the newly opened Hall 8, directly opposite the MOC.
- – The KEYHOUSE, as a think tank of MUNICH FABRIC START, spans the fashion spectrum from technology to sustainability, from digitalisation to new material resources and manufacturing processes, offering a wealth of cutting-edge research projects, inspiring collaborations and high-tech product and process developments.
- – Future-oriented: the new SUSTAINABLE INNOVATIONS Forum at KEYHOUSE, curated by Simon Angel.
- – The ALL RELATED COLLAB PROJECT by BLUEZONE is an innovative concept for future collaborations and network cooperation.
- – The HighTex Award will be presented for the 7th time. The MUNICH FABRIC START Innovation Prize honours outstanding initiatives and commitment in the fields of intelligent process solutions, innovative highlights, biotech, digitalisation and sustainable innovations.
- – The start of the side event program will mark the start of the fair on Tuesday 3rd of September, SusTECHability – HOW TRENDS & TECHNOLOGY INFLUENCE SUSTAINABILITY IN FASHION with an expert panel.
- – In the afternoon on the 3rd of September Li Edelkoort will introduce the latest shapes, textiles and colours for Autumn Winter 20/21 in an exclusive trend presentation. Providing the first glimpse of the colours for Spring Summer 21 and point to the comeback of Casual Wear with Recreation.
BEYOND AWARE – Global trend
BEYOND AWARE, the overarching trend theme for Autumn 20/21 analyses the multi-layered levels of awareness on different planes of perception – personal, global, regional, mental, rational, emotional and transcendental. It’s all about self-awareness and contemplating the status quo. BEYOND AWARE stands for a new way of thinking and rethinking that goes far beyond our previous understanding of fashion.
It’s about more than just fashion!
BEYOND AWARE calls for the observation and very responsive reaction to the changes in consumer and clothing habits – one that is dynamic, attentive and bold. Combined with the demand for change in trends as well as values, which is currently manifested in two ideological concepts. On one hand is Bold Expressions presents an individual, very enthusiastic lifestyle and fashion style. On the other hand is Forward Ethics for conscious, responsible consumption. Two very different concepts that polarise and attract attention. The affirmation of BEYOND AWARE.
SECTIONS
Fabrics
Winter fabrics will feature woolly, new-twist classics, comfort and aesthetics coupled with modern casualness. Most manufacturers are now focusing their collections on sustainably produced goods and processes. Sustainability has become a natural part of the upstream stage. New consumer awareness and transparency have led to fundamental shifts. Both in fabrics as well as colours trends, not least in the styles expected. More than 800 international fabric suppliers hosted in the FABRICS areas at MUNICH FABRIC START will demonstrate the versatile and individual ways this trend can be understood and translated. Sometimes progressive, classic or sporty, sometimes masculine or with new femininity. Often with a voluminous, soft finish. But always with the greatest possible lightness.
Additionals
Perfectly coordinated buttons, striking zippers, decorative rhinestone appliqués, individually designed labelling. The latest creations for buttons, ribbons, decorative stones, fasteners, lace, embroidery and labels will be presented by over 200 leading international suppliers of additionals and accessories for Autumn Winter 20/21 in the ADDITIONALS Area of MUNICH FABRIC START.
Design Studios
Inspiring print designs and creative energy are provided by the most important international textile designers and trend agencies hosted in the DESIGN STUDIOS at MUNICH FABRIC START on the firstFLOOR. Setting impulses for future prints, always in search of the special and truly unique.
SOURCING Area
The launch of the SOURCING Area in the new Hall 8 of the recently opened Business Club Munich opposite the MOC provides direct connection to MUNICH FABRIC START and BLUEZONE. Over 80 international apparel manufacturers and producers will be showcasing their services for womenswear, menswear, accessories, corporate, couture and tailored segments among others, at this independent and suitable space thus meeting the growing demand for manufacturing services.
‘The idea of this new segment is based on creating an inspiring and efficient atmosphere in a contemporary and high-quality setting. And thus also a unique environment for network communication and work. With the new SOURCING area we can now map the textile supply chain at one location in Munich.’
Frank Junker, Creative Director MUNICH FABRIC START
The exhibiting companies include established manufacturers from Portugal, Tunisia, Morocco, Italy, Macedonia, Greece, Turkey, Bosnia and Herzegovina and Hong Kong among others.
ReSOURCE
Awareness of ecologically sustainable certificates and seals of quality is on the rise. With ReSOURCE, MUNICH FABRIC START has established a broad sourcing platform that provides sustainable solutions for innovative and future-oriented production processes. Supported and established by experts, the forum offers concrete solutions informing visitors about relevant developments and the latest standards through a series of seminars and lectures, in a bid to bring together potential cooperation partners. In Area K3/4 of Hall 4, ReSOURCE will be showcasing over 600 innovative articles certified and/or produced in an environmentally friendly way.
In the emerging circular economy of the future, nothing is treated as waste. What is left over from one process becomes input to another, so keeping it circualting. Refibra technology gives a second life to pre-consumer cotton waste from garment manufacturing – which would otherwise be sent to landfills or incinerated – by upcycling it into brand new cellulosic fiber materials for clothing and home products. In a special installation, Lenzing will showcase closed-loop recycling with its complete production process for TENCEL™ x REFIBRA™ at the ReSOURCE area.
Through personal discussions on site, visitors can learn key details about the respective certificates and seals directly from the responsible certification organisations and institutes. The entire portfolio of innovations shown in the ReSOURCE Area is available all year round on the new website:
Weavabel Insist on Sustainable
Established over 30 years ago Weavabel provides Garment branding solutions, managing fashion brands trims from design to delivery in several regions across the globe. Over the years, their product range has expanded through innovations and latest technologies to help brands stand out in the market place. Their product range includes, labels, swing tickets, branded packaging, badges, metal trims, heat transfers, leather products and much more.
Especially over the last 3 years, Weavabel has heavily invested in developing sustainable materials for fashion branding to help brands meet their sustainable needs and goals. With sustainable sourcing, recycling and improved innovations in production methods they will launch their latest range with us at Munich Fabric Start!
Behind the Brand
When talking about sustainability, what images come to mind? Green, brown flecked effects, grainy feels? Our designers questioned, does this have to be? To support premium brands that want to make an impression with their trims yet meet the company’s sustainable goals we wanted to develop a premium sustainable product range to support this. So, we’ve moved through a journey with our eco ranges, initially producing very basic products to our latest range which includes techniques such and embossing, debossing and die cutting to give a premium finishes.
What’s in the range?
Bamboo paper and tape– Bamboo is both a sustainable and renewable alternative for making paper. As compared with traditional wood sources, bamboo is ready for harvest after 2 to 3 years while traditional wood materials take 5 to 8 years and doesn’t require replanting after harvesting.
Stone paper – Stone paper is made from crushed stone waste rather than from wood-pulp. Water is not used in the production and to produce the paper only takes 15% of the energy standard paper uses and only 67% less CO2 is released during production. The paper is totally waterproof and fluid resistant and it’s durable and can withstand water, grease and dirt.
FSC paper – FSC certified paper allows traceability and ensures the highest environmental and social standards are met in the paper.
Biodegradable seal – Seals made from D2W substances which break-down over time, this normally is between 2 – 5 years and these only biodegrade when put in landfill with active microorganism environment.
Recycled polyester tape and labels – Tape produced using post-consumer recycled yarns reducing landfill.
Organic cotton labels – 100% Organic Cotton Labels produced using GOTS certified materials. Organic cotton is grown organically in subtropical countries from non-genetically modified plants, and without the use of any synthetic agricultural chemicals such as fertilizers or pesticides.
Fully recyclable seal – Metal and paper seal with logo printed in bamboo paper & natural twisted paper for string. This is fully recyclable.
Visit Weavabel at their stand and collect your own set of the eco collection. Hall 1, stand number B08.
Weaveabel
sales@weavabel.com
+44(0)113 239 1122
Leeds, England
www.weavabel.com
‘Sustainability is not just a trend but a MUST’
At Munich Fabric Start, we are constantly evolving and expanding our offering to meet the demands of the fashion industry. As a whole, the fashion industry is experiencing the effects from increasingly consumer led trends and habits. We are undergoing a shift from fast fashion to slower, sustainable and more responsible manufacturing, transparent supply chains as well as inherently greener brands, products and materials.
“Sustainability is more than just a trend. We are convinced that the industry will fundamentally change in the coming years from within and as a result of this topic.”
– Jo Baumgartner, Trend Researcher at Munich Fabric Start
The upcoming edition of Munich Fabric Start puts issues around sustainability at the forefront with revolutionary new formats. Here are our platforms and initiatives which are making it easier and more accessible to source sustainable at the next edition of Munich Fabric Start.
ReSource
With ReSource, Munich Fabric Start has established an advanced sourcing platform that demonstrates new dimensions of sustainability for innovative and future-oriented production processes. It has defined a forum, initiated and supported by experts that provides real solutions, provides information on the latest standards through seminars and lectures, even bringing together potential cooperation partners.
Find the complete ReSource range online to source your eco fabrics and trims 24/7. This unique platform facilitates the sourcing of responsible and clean fabrics and accessories from around the world.
Check out the full list of events happening at ReSource here.
Trend Forum
In our Trend Forums we explore the theme of sustainability with “FORWARD ETHICS” the clothing brand concepts which represent the demand for transparency and caters to the more conscious and informed consumer. Fundamentally it explores the transparency in the production and supply chain, all the way from the seed used by farmers making natural dyes to production and distribution. Keynote speakers, panel discussions and round tables discussions will shed more light on this ongoing transformation as well as provide food for thought and insights into the future.
“Consumer behavior has changed a lot and with it, so too has the market. The consumer is more informed than ever before. The consumer is more conscious and critical, demanding transparency in the production and supply chain.”
– Jo Baumgartner, Trend Researcher at Munich Fabric Start
Events
The event program on offer at Munich Fabric Start is a reflection on the issues, strategies and common themes the industry as a collective are facing right now. With many of our seminars, panel discussions and keynote talks led by the theme of sustainability, we are equipping our visitors with the necessary tools and know-how to grow their brand and business successfully during these times. In particular you should be sure not to miss these two highlights:
SusTECHability – HOW TRENDS & TECHNOLOGY INFLUENCE SUSTAINABILITY IN FASHION
Lifestyle & Design. Sustainable Resources & Circular Processes. Big Data & Artificial Intelligence. Topics that were completely separate in the past influence each other and become the melting pot of the future of fashion.
Li Edelkoort | Founder and President of
the Parisian trend forecasting agency Trend Union
Michael Stanley-Jones | Co-Secretary, UN Alliance for Sustainable Fashion
– United Nations Environment Programme
Tricia Carey | Director Global Business Development Denim at Lenzing Fibers
Natasha Franck | CEO & Founder EON Group Holdings Inc.
Erik Bang | Innovation Lead H&M Foundation
Muchaneta Kapfunde | Founding Editor-in-Chief FashNerd.com
Moderation: Jana Kern & Alex Vogt | KERN. Consulting
Tuesday, 3rd September 2019 at 11.30am, KEYHOUSE Hall 5
HIDE ME
HIDE ME
RESHAPING THE FASHION INDUSTRY FOR GOOD
From slow fashion to mainstream business, materials to education, sustainability is a vast and complex issue that has raised many questions on how we can reshape the fashion industry for good.
Muchaneta Kapfunde, Founding Editor-in-Chief FashNerd.com, interviews these 4 ladies:
Charney Magri | Co-Director: Catwalk to Creation and Partner: Do Epic Good
Olivia Pinnock | Fashion Journalist, Lecturer and Founder of The Fashion Debates
Abigail Morris | Founder and CEO of Compare Ethics
Rosanne van der Meer | Founder The Girl and The Machine & N.I.O.
Wednesday, 4th September 2019 at 10.30am, KEYHOUSE Hall 5
Keyhouse
Our think tank for the fusion of fashion, innovation and technology with seminars, panels, presentations and guided tours, Keyhouse presents the latest innovations for smart textiles, sustainable developments and innovative production methods. The lecture area in Keyhouse will host a series of talks, presentations and discussions centered around the theme of sustainability.
Sustainable Innovations
Presented in Hall 5 at Keyhouse, Sustainable Innovations exists somewhere between poetry and problem solving. Showcasing inspirational applications of revolutionary innovations ranging from 3D printing, to human capital, to circular solutions.
‘With this edition we show several projects that provide concrete examples of what the successful interplay between poetry and problem solving can look like.’
– Simon Angel, Curator of Sustainable Innovations
Exhibitor Developments and Sample Areas
Samples submitted to our ReSource area will be showcased throughout the show in various convienient locations, including in the walkways of the MOC building, a selection of samples will be presented at Keyhouse to compliment the sustainable innovations area as well as dotted throughout the trend forum. Of course ReSource fabrics, labelling and additional products will be on display in the dedicated ReSource area in Hall K4.
As you can see, sustainability and its related areas are broadly and comprehensively represented. MUNICH FABRIC START became committed at a very early stage and initiated strong forums which are continuously expanding.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Autumn.Winter 20/21.
MUNICH FABRIC START: 3-5 of September 2019
Knitcloud by N.I.O. – New Industrial Order: Knitwear Digitalisation
What’s behind the Knitcloud by N.I.O.?
It all started with The Girl and the Machine: an experimental brand around the idea of personalised knitwear. We were looking for an answer to today’s over-consumption that devalues garments and wears out our planet. 3D knitting is a way to produce clothes in one piece, without cutting, without seams and virtually without waste. Now The Girl has evolved into New Industrial Order (N.I.O.). We create digital designs that people can personalise, and produce only when a customer orders it. This way, the customer’s measurements, personal style and fit preferences are incorporated in the production process. It is the ultimate way of making clothes.
What is your vision and mission along the way to disrupt the fashion industry?
The word sustainability in every high-street brands collection does not stop the constant overproduction and too many clothes in our own closets. It is great that there are now lots of people who try to inspire other people to think and change their behaviour. However, being human ourselves, we know how hard it is to change one’s habits. That is why we focus on making the most sustainable, the absolute best and the most fun option imaginable. In the future, we empower people to create their own unique clothes. You decide what is made. Designers and brands will discover a whole new playing field and present amazing, mostly digital garments to communicate their vision. Digitalisation will ultimately make it possible to sell without big investments. Clever networks such as Knitcloud will be key in realizing a liveable balance on earth.
What can our visitors expect from your presentation at Keyhouse?
Knitcloud introduces the industry to the world of Knitting on demand. Creating a global network of knitting machines accessible for everyone. Knitcloud supports brands, designers and webshops by connecting virtual design, body measurement apps and virtual fitting solutions. And the most important we offer a Digital Tailoring System (DTS) and an On-demand Order System (ONOS). Therefore, Knitcloud will be the first open ecosystem for personalised 3D knitwear on demand in the world. At KEYHOUSE, visitors can experience how Knitcloud can be used from the consumers end.
What is more to tell about the product?
During our first experiments, we have made 200 bespoke pieces sold to 200 customers. The experiment was successful what confirmed our vision and made our belief stronger: 3D knitwear on demand is the future.
‘Making this possible on a large scale is a challenge. We are doing this not because it easy, but because it is hard and we are willing to accept this challenge.’
3D-knitwear on-demand requires a radical shift in the supply chain. This is difficult in the current fashion industry, where business models and processes are still focused on mass production. We will also present a showcase of our own new 3D-printed knitwear brand under the name of N.I.O.. Knitted to your size in our standard luxury 100% total-easy-care and extrafine Merino Wool from Baruffa. A jumper that ticks all the boxes of what makes everybody happy: it makes you look great, it is light to wear, soft to the skin, easy to care for. It also stands the test of time and is 100% reusable.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Autumn.Winter 20/21.
MUNICH FABRIC START: 3-5 of September 2019
New SOURCING Area in Contemporary Club Atmosphere
With the relaunch of the SOURCING Area MUNICH FABRIC START meets the growing demand for full service and manufacturing solutions. Staged in Hall 8, in the newly opened Business Club Munich, it is directly connected to the MOC and the Bluezone and will present around 80 select international clothing manufacturers and producers.
The dedicated sourcing platform will offer manufacturing services for Womenswear, Menswear, Accessories, Corporate wear as well as Tailored wear segments, in doing so we consolidate and complete the broad portfolio offered in Munich. Providing the ideal prerequisites for successful and effective networking between established brands and high-quality clothing manufacturers on an international scale. In addition, the comprehensive presentation of services offered in Hall 8 will be supplemented by the manufacturers currently showcasing in the Sourcing Showrooms located in Atrium 3. View hall maps
‘With the new SOURCING Concept Area we are focusing on a kind of co-working space for company and product presentation. The idea behind this new format is to create an inspiring and efficient atmosphere in which we create a unique world of communication and work in a contemporary, high-quality environment. We will surprise exhibitors and visitors with a completely new format.’
Sebastian Klinder, Managing Director, MUNICH FABRIC START
Manufacturers from Macedonia, Bosnia and Herzegovina, Albania, Serbia, Turkey, Tunisia, Morocco, Portugal, Vietnam and Pakistan have confirmed their participation in the COUNTRY SEMINARS. Effectively demonstrating the focus of the exhibition, namely to present apparel manufactures neighbouring the European market and select manufacturers from Asia, ensuring swift delivery times, flexible volumes and free market access. With each country representative presenting their solutions and capabilities in terms of the following:
- Production capacities
- Product specialisations
- Delivery / logistics
- CMT vs. Final Product
- Minimum Order Quantities (MOQ)
- Costs structures
- Certification portfolio (CSR / environment)
- Market access
- Q&A Session
- Company report
The seminars will take place in Hall 8 on Tuesday, 3rd and Wednesday, 4th September 2019. Admission is free.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Autumn.Winter 20/21.
MUNICH FABRIC START: 3-5 of September 2019
Sustainability Has Become an Ethical Mindset at Officina+39
Inspired by artisanal tradition in Italy, Officina+39 is an innovative chemical company based in Bella, Italy. It is the result of 30 years of experience in research and chemical application in the textile sector. Officina+39 focuses on the development and implementation of new and sustainable ideas for the denim industry and environmentally friendly dyeing processes.
Officina means workshop in Italian, but it also stands for passion, innovation, sustainable practices, transparency and social responsibility. Looking to the future, the company combines tradition with modern products and technologies. Their latest process developments will be presented on the 3rd to the 5th of September at KEYHOUSE.
TRUSTAINABLE™: Respect and commitment become an ethical mindset. In production control, Officina+39 ensures the use of less hazardous chemicals, minimizing the impact of surrounding environments, recycling waste, reducing power usage and water conservation. Officina+39 sees one of the greatest challenges in creating transparency. That’s what TRUSTAINABLE ™ stands for.
NEBUDYE: WATER-FREE Vintage Colouring
NEBUDYE is an innovative process used in combination with selected dyes to create original vintage colouring. This makes NEBUDYE one of the world’s first waterless dyeing processes with the nebulization systems. So far, only a non-uniform appearance was possible with the fogging systems (comparable to the cold pigmentation CPD). NEBUDYE opens up new possibilities in textile dyeing technology. NEBUDYE guarantees a perfect penetration into the garments and ensures a uniform vintage style.
SMART BLEACH: Water-saving bleaching technology
SMART BLEACH is an innovative bleaching technology for Nebulization systems. This innovative technology was specially developed to replace the traditional chlorine (or potassium permanganate) used in denim bleaching in washing machines. By using SMART BLEACH with misting systems, it is possible to bleach indigo denim and black denim to reduce water consumption by 90%.
SMART BLEACH can be used in combination with NOVASTONE NEBU, a new enzyme certified by Novozymes DeniSafe®, which ensures the safe use of enzymes in new low-pressure washing machines with mist technology. SMART BLEACH can also be done with a new biodegradable REDUCER KM ECO neutralizer.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Autumn.Winter 20/21.
MUNICH FABRIC START: 3-5 of September 2019
Soorty: Innovative and Sustainable
Soorty, as a pioneer in technological advances, resource-saving processes as well as state of the art production methods and denim innovations, presents a range of new technological developments for the new Autumn.Winter 20/21 season. The Pakistani denim manufacturer has already received the HighTex Award, the innovation prize at MUNICH FABRIC START, for their overall strategic, responsible and sustainable corporate policy.
One of the key topics at Soorty is FIX-D, one of the world’s first waterless textile dyeing technologies. FIX-D was developed at the NASDA Innovation Lab and expanded with Soorty Denim Mill & Soorty Garment Factories. FIX-D ensures a sustainable and environmentally friendly finishing process due to extremely fast dyeing solutions.
In addition, Soorty offers a range of timeless classics with authentic laser-based vintage washes.
Also in a vintage look are rustic denim types as ‘Neo Pioneers‘ with classic twill weave in various winter white colours, from clear white to elegant ecru.
In a new collaboration with Lola Poelio, the denim specialist launch the collection Lola x Roxy for Soorty, with a new approach to the recycling of textile remnants. Playful, colourful and in a young look. The capsule collection is made only from resourced materials, wastage fabrics and rejected samples as well as other resourced materials.
The focus for Autumn.Winter 20/21 is also on recycling. As the owner of a state-of-the-art recycling facility, Soorty increasingly also uses leftover industrial waste within its product range. The recycled denim fabrics from Soorty have different blending ratios that can range from 5% to 25%, and in individual cases far more. This results in fabrics with various material combinations, weight classes and elasticity levels that meet the target groups’ specific demands in terms of look and feel of the new collection.
Get up close and personal with BLUEZONE, one of the world’s largest denim shows featuring over 100 leading international denim & sportswear suppliers for Fabrics and Additionals.
You’re invited to attend MUNICH FABRIC START, where more than 1000 suppliers will present more than 1800 collections for Fabrics and Additionals for Autumn.Winter 20/21.
BLUEZONE: 3-4 of September 2019
MUNICH FABRIC START: 3-5 of September 2019