Bluezone

BLUEZONE NEWS FOR SEPTEMBER 2025 - PART VI

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

DNM DENIM

31. August 2025

At BLUEZONE, some 50 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 2 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.


FLOW | FREEDOM

At DNM Denim, the journey continues. Inspired by nature’s cycles and guided by Flow Theory, the company moves from Challenge to Focus, and now to Freedom—the phase where potential becomes power.

The AW 26-27 Collection brings denim to a new level of comfort and style. With rich colours, unique textures, and thoughtful constructions, it empowers you to express your style freely. Every piece reflects the season’s trends while keeping individuality at the heart of design.

Respect for nature remains at the core of the process. By using solar energy and cogeneration systems, DNM Denim reduces carbon emissions, while their Life Cycle Assessment (LCA) studies provide transparent monitoring of environmental impact. All water is recycled, minimizing waste and conserving resources.

With strengthened production capacity, the company continues to honour the planet while offering denim that celebrates freedom, comfort, and sustainability.

The story that started with Challenge, moved through Focus, and now culminates in Freedom is not an ending—it’s a new beginning. The Flow continues.

“At DNM Denim, the journey continues. Inspired by nature’s cycles and guided by Flow Theory, the company moves from Challenge to Focus, and now to Freedom—the phase where potential becomes power.”

Join DNM DENIM at their booth in H2 | B 07 and discover their latest innovations.

DNM DENIM

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BLUEZONE NEWS FOR SEPTEMBER 2025 - PART V

BLUEZONE NEWS

Bringing Innovation to the Floor:

Bluezone’s First-Ever Innovation Space

28. August 2025

The denim industry doesn’t need more concepts. It needs solutions that actually work on the factory floor. This September, the first-ever Innovation Space at Bluezone will prove that innovation isn’t merely an idea. It’s something you can test, tweak, and take home.


Why Now?

At many trade shows, you discover new materials and wild concepts. But there’s a gap between discovery and real change: many promising ideas never become a reality. This Innovation Space bridges this gap through market-ready innovations, i.e., tools, materials, and systems with proven use cases and results.

For mills, brands, and suppliers who visit Bluezone, this is a chance to move past theory. You’ll see work-ready demos: centralised product management platforms you can begin using for free, immediately; digital product passports you can start piloting, traceability tools and impact calculators to measure your savings, and low-impact wash techniques you can try at a smaller scale. That practical focus makes this space useful for people who need answers now, not someday.

Who’s Running the Show?

Future Fashion Assembly, founded by Sofia Strazzanti, is the fashion industry’s first collaborative “innovation showroom,” a platform dedicated to connecting brands, retailers, and manufacturers with vetted, scale-ready solutions, bridging innovation and adoption in fashion. More than a curated digital marketplace, it provides hands-on strategic support to fast-track innovation with business leaders through curated showcases, matchmaking tools, and actionable insight reports. At Munich Fabric Start, Future Fashion Assembly is leveraging its expertise in sourcing strategic market-validated solutions and brand engagement to co-curate this activation.

Baytech-HMS is the creator of Hand Made Stone (HMS), a patented and sustainable alternative to pumice stones used in denim washing. Founded by Beyza Baykan, HMS has evolved from a material innovation into a platform for community engagement and education, best known for its globally popular denim workshops at Kingpins Show, The Mills Fabrica, and beyond. HMS is leading the creative direction of the space and interactive workshop sessions.

Together, Future Fashion Assembly and HMS are shaping a more resilient and profitable fashion future.

Sofia Strazzanti

Beyza Bakan

What Can You Expect to See?

This Innovation Space is designed to be explored. The key elements you can expect:

  • 4 Curated innovators: Each selected for commercial readiness, industry relevance, and measurable impact. Expect a high-quality lineup.
  • Tech Therapy Clinics: Drop-in, 20-minute strategy sessions for mills, manufacturers and brands. Bring a real problem from your business today, from pilot planning to integration hurdles, and leave with practical next steps.
  • Interactive workshops: HMS will run its hands-on DIY wash session, and other innovators will present live demos. These are short, practical, and built for replication back at your facility. Visit the program agenda to learn more.
  • Ask Me Anything: Meet Sofia Strazzanti, the CEO of Future Fashion Assembly, and find out why she built her curated ecosystem.
  • Roundtables: Curated discussions on tackling adoption barriers effectively and the importance of collaboration.
  • Networking Event (Day 1): A great chance to meet innovators, buyers and suppliers in low-pressure conversations.

Imagine this typical visit: arrive at the space, watch a demo of an AI-powered production tool, book a Tech Therapy session to discuss integration, then join a buyer roundtable to talk about procurement timelines. So you leave with concrete next steps.

View the program

Special Feature: Denim After the Loom (The Fireside Chat)

One of the headline moments is a 30-minute session called Denim After the Loom: From Stone to System. This fireside chat, a part of a growing global series initiated by Beyza Baykan, Managing Director of Baytech-HMS, began in London with the one and only Adriano Goldschmied. It explores the moments after fabric comes off the loom — the wash house, the finishing line, and the choices shaping a jean’s story.

This edition will bring together two influential voices in denim: one a pioneer of wash innovation, the other a driver of future-forward production; an honest, practical conversation moderated by Sofia Strazzanti, Founder & CEO of Future Fashion Assembly. They’ll discuss the friction between craft and new tech, the pressures around traceability, and the real challenges of shifting supply chains.

Speakers are to be confirmed, but the conversation matters more than names: expect a cross-generational and candid discussion full of lessons you can use on the factory floor.

Details You Must Know

  • Where: Munich Fabric Start / Bluezone — Hall 2, Baytech (HMS) x Future Fashion Assembly (A08 & A08B)
  • When: September 2–3, 2025

Visit us at Bluezone, book a Tech Therapy slot, or join the workshops. If you make, buy, or sell denim and fabrics, come with a question and leave with a plan.

Follow HMS & Future Fashion Assembly for More Updates

View the program

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BLUEZONE NEWS FOR SEPTEMBER 2025 - PART IV

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

ISKO FW 26/27: denim that feels great, and thinks differently.

22. August 2025

At BLUEZONE, some 50 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 2 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.


ISKO’s FW 26/27 collection takes action to bring to life a new vision for the future of denim – one where responsibility, comfort and performance are together, and seamlessly integrated. Each innovation in this season’s range builds upon ISKO’s long-term commitment to sustainability and textile excellence.

At the heart of this season’s innovations is RECODE DENIM, ISKO’s most advanced circular denim technology to date. Developed through recycled materials and fiber recovery innovations, RECODE DENIM maximizes resource efficiency without compromising quality. By transforming end-of-life textiles into high-performance fabrics, RECODE DENIM reflects ISKO’s commitment to sustainability without compromising on style.

ISKO continues to expand the possibilities of denim with the introduction of several new fabric concepts. We’Raw is designed to preserve the integrity of raw denim aesthetics, this fabric resists fading, shrinkage, and distortion—maintaining its character even after repeated washes. FitWise is engineered for both structure and adaptability, providing an adaptive fit with all-day comfort, suitable for a wide range of applications without sacrificing style. Wondersoft offers a luxurious, silky softness while staying true to denim’s tactile identity. Wondersoft is crafted using environmentally preferred fibers such as modal and lyocell.

Drawing inspiration from a rich winter palette – featuring deep indigos, blackened tones and earthy browns – the FW 26/27 collection sets a bold seasonal tone. A notable element of this aesthetic is TINTED MANIA, a concept built around refined tone-on-tone color effects that create subtle depth and layered dimension across garments and silhouettes.

Returning to the spotlight is the signature ISKO™ Multitouch fabric concept. Within a single material, designers can explore a broad spectrum of textures, hand feels and finishing styles –from 3D effects and permanent embossing to vintage-inspired wash-downs. Each is achieved through responsible finishing techniques that prioritize reduced environmental impact.

This season’s collection for ISKO is not only a showcase of advanced technologies and materials – it’s a demonstration of how denim can evolve with purpose.

“This season’s collection for ISKO is not only a showcase of advanced technologies and materials – it’s a demonstration of how denim can evolve with purpose.”

Join ISKO at their booth in H2 | D 23 and discover denim that feels great – and thinks differently.

ISKO

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BLUEZONE NEWS FOR SEPTEMBER 2025 - PART III

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

ISKO™ Luxury by PG FW 26-27
– a collection that challenges time, expanding the present and the future of denim.

20. August 2025

At BLUEZONE, some 50 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 2 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.


ISKO™ Luxury by PG introduces its FW 26/27 collection – a bold reinterpretation of ISKO denim through the creative lens of Paolo Gnutti. Merging art, innovation and uniqueness, this season’s capsules explore new textile horizons by reimagining historic materials like wool, chenille and jacquards manipulating them and bringing them into the world of denim.

His vision? To create beautiful, durable and timeless products destined to become style icons.

Each of the capsules offers a distinct experience, shaped by advanced textile craftsmanship and innovation.

HERITAGE DENIM
A tribute to ancient Japanese weaving techniques, where denim craftsmanship was a ritual. The fusion of authenticity and modernity creates a denim that naturally embraces the body while maintaining its traditional soul. An experience that intertwines past and future.

CHENILLE DENIM
Tenacity! Denim meets the softness of chenille. This velvety denim offers exceptional comfort with a lived-in look that evolves over time. Chenille Denim takes on unique, worn-in shades during the industrial washing process. The unique texture transforms denim into a sensory experience.

FRINGE DENIM
The collection reinterprets the world of furs, creating a fascinating contrast between tradition and innovation. Each piece is a discovery, thanks to special yarns and techniques that offer a soft and voluminous effect.

INNER PRINT
Hidden personalization. The innovative print applied to the inner side of the denim brings a new dimension to the garment, with exclusive patterns and graphics. Denim that tells a story beyond the surface.

ART DENIM (Digital Print)
The future of denim is art. Thanks to the exclusive fusion of flock, ART DENIM offers incredible softness and endless customization possibilities. A wearable work of art, with creativity and experimentation without limits. The uniqueness of this collection is fully expressed during the washing process, creating entirely new and different worlds.

JACQUARD
A project that celebrates innovation in the world of denim jacquard. With patterns and textures sculpted into the fabric’s weave, each piece tells a unique visual story. The second presentation of this capsule promises a journey into denim that offers visual depth and a unique tactile feel.

F-LED RELOAD
The revolution of ready-to-dye denim. F-LED RELOAD is the new dyed garment that delivers vibrant colors and unparalleled softness. Denim that transforms over time, thanks to its extraordinary brightness.

FRINGE

Sustainability is also the heartbeat of every new creation through RECODE DENIM, ISKO’s most advanced circular denim technology to date. This uses next-gen recycled materials and fiber recovery innovations to create fabrics that balance responsibility with quality, preserving the character of traditional denim while pushing toward a more circular future.

This collection was born from the desire to create something that will stand the test of time —not only aesthetically beautiful, but made to be worn, loved, and passed on,” says Paolo Gnutti.

HERITAGE

ARTDENIM

INNERPRINT

CHENILLE

Discover the new ISKO™ Luxury by PG Collection at their booth in H2 | D 23.

ISKO LUXURY BY PG

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BLUEZONE NEWS FOR SEPTEMBER 2025 - PART II

BLUEZONE NEWS

The Future Starts Now: Everyday Denim Redefined

Launching Autumn – Winter 2026/27 Season:

Interdipendency by Calik Denim

17. August 2025

At BLUEZONE, some 50 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 2 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.


Calik Denim is taking one step further in its journey towards the future-innovation, by blending future trends with today’s needs with its new collection Interdipendency AW 26-27.

From the superior flexibility of FIX-FIT, to the hyper-stretch technology of MAXYMOVE, the modern travel suitability of RAWTECH, the authentic look of DENOVATED, the luxurious feel of LEISURE LUXE, the durable workwear of WORKTIVE, and the origin of denim of ROOTS AGE, each concept offers a perfect blend of innovation, eco-consciousness, comfort, and style.

LEISURE LUXE elevates denim to a new level of refined luxury, offering an exquisite feel and sophisticated style. Incorporating cellulosic fibers, this product family achieves a perfect equilibrium of softness and comfort, enhanced by the gentle touch of Lyocell. Crafted with high-quality materials, LEISURE LUXE ensures exceptional durability and longevity, meeting the highest standards for fabrics that endure. Featuring both rigid and comfort stretch options, and distinguished by its unique twill imagery, it delivers a truly premium denim experience. Furthermore, with its shiny and draped appearance, denim has a look that will attract the attention of luxury fashion brands and will make them want to maximize denim in their collections.

“Each concept offers a perfect blend of innovation, eco-consciousness, comfort, and style.”

Looking at the history of denim, it is no coincidence that it has been preferred as a workwear costume for years due to its durability and performance. Today, the authentic look of denim maintains its trendiness and is ready to appear in different forms. WORKTIVE of Calik Denim offers in different options like stylish canvas made from recycled polyester, herringbone fabric and heavy-duty, prepared for dyeing, providing versatile options for customized work apparel that combines resilience with a modern look. It’s of course durable workwear with strong construction. In this period when the the original denim look is in high demand, it will undoubtedly be one of the favourite choices of denim lovers.

New authenticity back to roots, so Calik went to the origins of denim and now they’re launching their ROOTS AGE concept calls Goldrush time of San Francisco. ROOTS AGE embraces the raw authenticity of loomstate denim, offering an unprocessed and original feel. It’s ultra-nappy texture, with natural hairiness, evokes a true vintage-inspired aesthetic. ROOTS AGE balances tradition with contemporary wearability, featuring both rigid and comfort stretch articles. The fabric family includes authentic shirting and mid-weight fabrics, delivering classic aesthetics with a timeless appeal. Utilizing heritage yarn and weaving techniques, ROOTS AGE represents a return to traditional craftsmanship, celebrating the fundamental roots of denim.

COME AND VISIT CALIK AT H2 | C 24

CALIK

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BLUEZONE NEWS FOR SEPTEMBER 2025 - PART I

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

Tejidos Royo presents its first 100% pre-consumer recycled cotton fabric and expands its recycled collection

14. August 2025

At BLUEZONE, some 50 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 2 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.


For the FW 26-27 collection, Tejidos Royo has achieved a new milestone in sustainable textiles by presenting its first 100% pre-consumer recycled cotton fabric, compliant with GRS standards, and dyed using DRY Indigo® — a pioneering dyeing technology that drastically reduces water, chemical, and energy use, eliminating water discharge.

This innovation represents a significant step in the company’s ongoing sustainability journey. Firmly believing that recycled fabrics will become the fashion industry standard by 2030, Tejidos Royo is actively adapting its portfolio to meet this shift.

The company is expanding its range of recycled cotton fabrics across both denim and sportswear, including recycled versions of its flagship articles.

With a clear vision for the future, Tejidos Royo affirms that recycled fabrics will no longer be optional, but a requirement in Europe — and the industry must evolve accordingly. This is how fashion must be understood in the near future.

 

EXCLUSIVE FINISHINGS: Color Amplify & Marble

As part of its FW 26-27 collection, Tejidos Royo has developed two exclusive finishes for direct dyeing, designed to elevate garment aesthetics with unique effects: “Color amplify” and “Marble” collections.

“Color Amplify” is a denim-inspired finish designed to boost colour intensity, without pre-treatment. It enhances depth and vibrancy, delivering bold, saturated tones and a rich visual impact.

On the other hand, “Marble” exclusive finish delivers a unique, marble-like effect through garment dyeing. Inspired by nature’s own unpredictability, each piece is unique, with tonal contrasts between light and dark emerging randomly. The result is a rich and organic aesthetic, hand-crafted and beautifully imperfect.

COME AND VISIT TEJIDOS ROYO AT H2 | C 12

TEJIDOS ROYO

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MUNICH FABRIC START & BLUEZONE - Essence of Innovative Design & Smart Strategies in Challenging Times

Essence of Innovative Design & Smart Strategies

in Challenging Times

CLOSING REPORT

MUNICH FABRIC START | BLUEZONE | KEYHOUSE | THE SOURCE

24. January 2025

The international fabric trade show MUNICH FABRIC START came to a close. Together with THE SOURCE, BLUEZONE, and KEYHOUSE, it remains one of the most important fabric shows for the European fashion industry. In a challenging market environment, the organizers once again succeeded in bringing together key decision-makers and leading industry experts in Munich on January 21 and 22, 2025. 625 international exhibitors presented around 1,200 collections, showcasing the latest fabric trends and material innovations from the leading suppliers of fabrics and trims for SPRING.SUMMER 26.

MUNICH FABRIC START & THE SOURCE: “Highly Professional Research“

FLORESCENCE: The seasonal key theme of MUNICH FABRIC START describes the phase in which plants reach their full bloom and is used as a general metaphor for the process of blossoming. It can refer to new ideas, the unfolding of creativity, or even one’s own personality.

FLORESCENCE is divided into five trend themes: Betterverse, Unorthodox, Inventing Paradise, Fragile, and Lasting, which Volker Orthmann and Katharina Majorek as o/m collective and part of the MUNICH FABRIC START trend team, have described in their trend forecast for SPRING.SUMMER 2026 as follows:

 “The new trends address the courage for innovation while simultaneously celebrating the fascination with timeless beauty. They explore how artificial intelligence and new technologies can influence and improve our relationship with the body, nature, and fashion. At the same time, the associated impact on information and consumer behaviour is questioned and confronted with a critical attitude and individuality. The contrast between strength and fragility, romance and modernity forms another key focus, reflecting current moods and translating them into fashion aspects. The final concept emphasizes classic elements, which, through new interpretations, cleverly link the future and the past.”

“Two action-packed days of the trade show have come to an end, and we draw a cautiously positive conclusion. We received good feedback from both visitors and exhibitors: we are focusing on the right topics and, with our various show-in-show concepts, bringing together the key players to develop new market strategies and drive forward innovation topics.“

Sebastian Klinder, Managing Director MUNICH FABRIC START

 

The market is ambivalent. There is a desire for something new, but not everyone is willing to take risks. With strong leading themes like FLORESCENCE, THE CORE, and TECHKNOWLEDGE, we aim to break through this hesitation, provide a pool of inspiration, and create impulses that encourage bold decisions.”

Frank Junker, Creative Director & Partner MUNICH FABRIC START

Ambivalent market: security mindset versus desire for new ideas 

In a price-sensitive, cautious environment, consumer behaviour resembles a careful blossoming: “Customers know exactly what they want—at what price and for which product. They are conducting highly professional research. Over the two days, they have a tight schedule, leaving little time to look around. Customers are focused on safety,” summarizes Oliver Schnitzler, Founder & CEO of LOOMSEVEN agency, with collections like Almodo, Eusebio, Pontetorto, SMI, and Tessilgodi, reflecting the current situation. Everything that is easy to understand and not too extravagant works, which is also confirmed by Michael Berner, CEO of Berner and Sohn & Fabric House agency, with collections like Altinyildiz, Arché, Infinity, Lanificio Fratelli Balli, and Pontoglio: “It’s moving away from plains and becoming more decorative again. Linen blends set the tone. Jerseys are also in demand for Summer 2026, but only if they are special. Customers are uncertain about prints: What is a modern pattern? Muted, washed-out, and delicate designs are currently doing well with us. The market is very tense and extremely price-sensitive. Therefore, one has to create attractive offers.” 

“We particularly liked the innovative fancy items with embroidery, eyelet embroidery and voile as well as shimmering effects on plain fabrics. Light, flowing, feminine fabrics in powder shades will also be important for summer,” says Annette Schrewe, Head of Design at Betty Barclay. Fancies were also the first step for Drykorn: “We started with the Fancies. I can already say something about that: we looked for modern florals and natures as well as graphic designs and have already found them. We have seen interesting new ideas. This is very important to us,” summarizes Angela Kunst, Head of Product and Design.

BLUEZONE: Love & Attention

The next evolution of denim: At BLUEZONE in the Zenith Area, around 70 international denim mills presented their latest developments for denim and sportswear. The key theme THE CORE focuses on trends such as Collab Now, Deconstruct & Reconstruct, Phat Flavour, Green Minimalists, and Second Hand Trends. We will delve into the fusion of tradition and technology of denim creativity and innovation. Here, a new energy of sustainability, fabric innovations, industry trends, insights into the ever-evolving denim market, and cutting-edge processes arise to shape denim’s next evolution techniques. “We live in an abundance market, which means, conversely, we must be braver than ever, instead of freezing in fear. Brands need to be desirable. They must evoke love. It’s all about love & attention. Creating Lovemarks is not just a task for brands, but for all players along the value chain,” said Tilmann Wröbel, BLUEZONE trend researcher and owner of Monsieur-T Denim Lifestyle Studio. Collaborations like ISKO x bluesign, Evlox x Lamosa, Lycra x C&A, and Sharabati x Sashiko Denim are just some of the many ways to evoke emotions. This focus on emotion was also emphasized by Hans-Peter Hiemer: “Technologies need emotion,” stressed the Style3D/Assyst CEO in his presentation. 3D and AI are the solution to translating ideas into consumer needs within a digital product cycle from design to distribution.

Join in, try out, inspire. This is what a successful collaboration looks like, and how to engage people, as demonstrated by the Denim Masterclasses of ENDRIME® X BROTHER X ISKO™ X COATS, led by denim designer and lecturer Mohsin Sajid, whose workshops were very well received.

When it comes to awakening and stirring emotions, David Shah is the one to do it. In his keynote “Quantum Fashion” about the philosophy of design, the trend forecaster and publisher created a bridge between political and economic constraints, rich and poor, old and young, as well as cultural clashes, design accidents, and highlights. He also misses the feel-good factor of fashion and warns against quantum fashion, which only speeds up the cycle even further. Innovations outpace themselves. Perhaps we should look more to the past than the future. Exnovation instead of innovation? Shah provided the fascinated audience with many thought-provoking insights.

Activator KEYHOUSE

“Good in talking, not in doing“, was David Shah’s harsh criticism of everything related to sustainability. And many market participants share this view. This makes what happened at KEYHOUSE all the more exciting: mass-market meets startups and innovators. Integrated into BLUEZONE, KEYHOUSE was not only a focal point but also an activator. Over the course of two days, exactly the right people came together here: large fashion brands with high volumes were engaged in intensive conversations with pioneers and innovators. How can textile-to-textile recycling become scalable for the mass market? Which sustainable material developments, processes, and techniques provide new alternatives? Which new technologies bring not only efficiency but also emotion? These were some of the central questions that exhibitors and visitors addressed, not only during the lectures but also at the exhibition stands.

“BLUEZONE and KEYHOUSE together in one hall is the perfect match. The synergies are amazing. From the core of BLUEZONE, the sustainable innovations spread out into the industry. We are the pearl with BLUEZONE as its shell, at the heart of the industry,” summarizes Simon Angel, the curator of the forum.

As a denim designer, I visit BLUEZONE to look for the latest trends, fabrics, materials, and innovations. The trend areas are fantastic because they showcase how innovations like laser treatments, washes, and styles can be implemented. We always attend BLUEZONE, as the trade show is also important for networking.”

Anna Weber, Designerin Denim & Flats, Luisa Cerano (Visitor)

 “We have fixed appointments with ISKO and Bossa – everything else we do spontaneously. The Kesselhaus has always been nice. Now that all the companies are gathered in one hall, it feels like there’s more going on.”

Sabine Schweneker, Design HAKA, MAC (Visitor)

The KEYHOUSE is the best. It’s great for the customers to get inspired and see lots of examples. We are doing our best to promote textile to textile recycling and encourage brands to get ready. The big players need to get more familiar and need to think in a bigger picture. We need to get beyond capsule collections to drive the infrastructure forward.“

Hélène Smits, Head of Business Development & Partnerships, LOOPER Textile Co. (Exhibitor)

Over the course of the two days, more than 50 high-profile trend forecasters, pioneers, and well-known industry experts discussed the central topics of the industry in around 50 talks and panels across three stages. The comprehensive trade show programme was rounded off by the MUNIQUE NIGHT. Approximately 1,200 guests ended the first day of the show with drinks, snacks, networking, and music.

After two days of the trade show, the textile exhibition closed with a 4% increase in visitors compared to the last MUNICH FABRIC START. Among the brands present on-site were designers, product managers, and buyers from adidas, Aigner, A Kind of Guise, Akris, Alberto, Alpha Jeans, Angels, Anna van Toor, Armedangels, Atelier Gardeur, Baldessarini, BASF, Best Secret, Betty Barclay, Black Palms The Label, Brax, BMW, Bogner, Bugatti, Burda, C&A, Calida, Calzedonia, Carhartt, Cecil, Ceres, Cinque, Comma, Coop, Digel, Drykorn, Escada, Gerry Weber, HEAD Sport, Herrlicher, Hessnatur, Holy Fashion Group, HSE, Hugo Boss, IB Company, Joop!, Lagerfeld, Lanius, Lodenfrey, Luisa Cerano, MAC, Marc Aurel, Marc Cain, Marc O’Polo, Mey, More&More, Olymp, Oui, Pangaia, Peek & Cloppenburg, Prada, Riani, s.Oliver, Schoeller, Schumacher, Seidensticker. The visitors came from 58 countries, with the majority located in Germany, Austria, and Switzerland, as well as Italy, the Netherlands, Czech Republic, Poland, Greece, the UK, and Portugal.

MORE QUOTES FROM VISITORS:

“For our collection, we are specifically looking for new denims at BLUEZONE and have found some great innovations. At MUNICH FABRIC START, we were inspired by prints for new basic items and jacquards to elevate our standards.”

Andrea Sefl, Product Management Womenswear, Atelier Gardeur 

“We’re looking for things that are innovative and will move us forward fashion-wise. The trade show here in Munich is one of the most important denim platforms for us. Here, we get a great cross-section of exhibitors we work with. MUNICH FABRIC START and BLUEZONE are important trade shows and a strong local institution.”

Michael Seiter, Head of Denim, Holy Fashion Group

“We were particularly impressed by the innovative fancy items with embroidery, eyelet stitching, voile, and shimmering effects on solids. For the summer, light, flowing, feminine qualities in powder tones will be important. We also really like vibrant royal blue. The colour worlds in the trend forums at MUNICH FABRIC START were really well executed. However, the prints are still not quite right for us. What we’ve seen so far was too light, too romantic, too playful, or childish. We need them to be clearer and more easily understandable.”

Annette Schrewe, Head of Design, Betty Barclay

For Spring/Summer ’26, we are focusing on muted pastels and neutral tones. We are looking for new blends of viscose-Tencel-linen or viscose-linen. Many high-quality collections are not even available yet. The trade show scene is shifting more and more to Milan, which is unfortunate for us. In terms of timing in collection development, we are so early that we don’t even have the chance to go to Milan.”  

Birgit Kastner, Head of Design, Marc O‘Polo

MORE QUOTES FROM EXHIBITORS:

All natural fibres like cotton-linen with viscose work really well. For the German market, with stretch – because they are still doing tight trousers. In this case it’s cotton-linen-nylon mixes. New and innovative are shiny laminées or lurex prints on linen. We had two successful days with clients like Hugo Boss, Windsor, Cambio, Luisa Cerano, Riani, Brax, MAC and Baldessarini, just to name a few.”

Simone Bellucci, CEO, Bellucci 

Our customers value our product because it‘s from Europe. They are especially looking for organic and recycled qualities in cotton and polyester. We launched a new Beachwear and Sportswear collection. In these times, it is important to be able to offer the right qualities in combination with stock and service.”

Marc Puigderrajols Bassols, Sales Team, Tejidos Rebés

“How can materials be returned to the cycle, and how can they remain in the cycle? These are the central questions that many still lack answers to. With our rings, sliders, hooks, and buckles, we offer a solution. They are made from a sustainable bio-based material that is both compostable and recyclable. Despite this, the products are extremely durable and washable. Our modular, repairable buckles in neon yellow are a big hit, as well as our lingerie series.”

Sarah Jankowsky, COO & Co-Founder, Valupa

“We are pleased because important customers like Marc Cain, Gardeur, Peter Hahn, and the workwear provider S-Gard attended. However, it has been rather quite overall. Particularly in demand for SS 26 are silicone labels in neon pink and orange, neoprene emblems with embossing, and grosgrain straps with silicone lettering, preferably in a turquoise/blue palette.

Heike Taubeneck, Sales Representative, Bornemann-Etiketten

“We offer a huge assortment, so picking out individual trends isn’t easy. If I have to choose, I’d highlight these three: tie-dye, purple as a strong trend color, and large-scale patterns. The first day of the trade show went very well, while the second was quieter. Overall, we’re satisfied. However, we would prefer if the trade show continued to run over three days.

Dennis van Os, Sales Representative, Nooteboom Textiles

“The trends are diverse: Calm Minimals in shades of blue with a Riviera vibe – small-scale and easy to interpret – are a big hit. At the same time, oversized, colorful, arty prints with lots of yellow are in high demand. Stripes remain a key trend, now with a hand-painted, retro flair. We’re also showcasing animal prints in bold contrast colors as well as boho and

cowboy-inspired designs. There’s a lot of talk about florals, but the question is, which flower? Orchids? Abstract, brushed flowers with textured backgrounds? Multicolored or two-toned? Opinions on this vary quite a bit.”

Elisa Ostländer, Designerin / Inhaberin, Lica Design Studio

“Printed florals in great variety – that’s what Liberty is known for like no other. There isn’t a clear trend, but our theme ‘Floral Rebellion,’ featuring abstract floral prints from the 60s, 70s, and 80s, is gaining traction. These work best in bold colors, but also in more understated tones. Stripes remain important as well. All of our key customers were here, especially the classic shirt providers like Seidensticker and Olymp, as well as Drykorn.”

Mats Buschjost, Junior Sales Manager, Fashion & Friends für Liberty 

“We launched our new project ‘Manifattura Italia – where else’ here. This season was primarily about showcasing the collection for the first time, understanding what customers need, and assessing the project’s potential in the German market. Germany remains very price-sensitive, and customers are cautious when it comes to trying something new. The concept is solid, and the German market is tough – which is exactly why we wanted to kick things off together with MUNICH FABRIC START.”

Luca Balugani, Owner, Bureau 31 für Manifattura Italia – where else 

“The market is very tense and extremely price-sensitive, so you need to create tailored offers. For instance, we’ve included the Turkish manufacturer Palmiye for the third season now – highly innovative and super successful. We are incredibly satisfied with MUNICH FABRIC START – I can honestly say that everyone was here.”

Michael Berner, CEO, Agentur Berner und Sohn & Fabric House

THE NEXT TRADE SHOW DATES FOR AUTUMN.WINTER 26/27

VIEW PREMIUM SELECTION

24 + 25 JUNE 2025
Dampfdom Motorworld Munich

WWW.VIEWMUNICH.COM

MUNICH FABRIC START, BLUEZONE, KEYHOUSE & THE SOURCE

02 + 03 SEPTMEBR 2025
MOC & Zenith Area Munich

WWW.MUNICHFABRICSTART.COM

Discover more industry-changing innovations at our upcoming trade shows:


BLUEZONE NEWS FOR JANUARY 2025 - PART V

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

12. January 2025

At BLUEZONE, some 70 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 7 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.


ISKO

ISKO SS26: redefining denim through innovation and comfort, with responsibility at its core.

ISKO’s SS26 collection represents the next chapter in denim innovation, combining sustainability, performance, and creative versatility. This collection reaffirms ISKO’s commitment to circular fashion, introducing fabrics that challenge conventional boundaries while meeting the growing demand for responsible design.

The SS26 collection offers a range of advanced fabric technologies designed to cater to diverse needs with the highlight of the collection being ISKO Comfort2, a fabric designed for unparalleled comfort and versatility. By combining the softness and flexibility of knit fabrics with the durability of woven denim, Comfort2 introduces a weave, with stretch in the warp and in the weft, that moves effortlessly with the body. This technology ensures both freedom of movement and exceptional resilience, making it ideal for functional wear, everyday comfort, and forward-thinking design. Then, there is ISKO™ Multitouch, a single fabric offering multiple textures and styles, ideal for bold silhouettes like wide-leg and balloon designs and ISKO™ Iconic, a transformation of classic denim through washable finishes that amplify texture, shine, and contrast, ideal for modern and vintage-inspired designs.

At the heart of the collection is ISKO’s use of Next-Gen recycled materials powered by RE&UP. These materials, derived from textile waste, deliver the same performance, durability, and luxury feel as virgin fibers – showing that sustainability does not mean compromise.

With SS26, ISKO demonstrates how denim can continue to evolve, balancing innovation with sustainability and supporting a future where fabrics are both high-performing and responsible.

Türkiye – H7 | ST 06

“By combining the softness and flexibility of knit fabrics with the durability of woven denim, Comfort2 introduces a weave, with stretch in the warp and in the weft, that moves effortlessly with the body.”


VISIT ISKO AT H7 | ST 06

ISKO


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BLUEZONE NEWS FOR JANUARY 2025 - PART IV

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

11. January 2025

At BLUEZONE, some 70 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 7 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.


ISKO™ Luxury by PG Born to Amaze

ISKO™ Luxury by PG SS26: where denim artistry meets timeless innovation

The new BORN TO AMAZE SS26 collection by ISKO™ Luxury by PG pushes the boundaries of denim design, celebrating creativity, craftsmanship, and the pursuit of innovation. Designed with an eye for elegance and originality, this exclusive collection invites designers and brands to explore fabrics that tell stories through texture, technique, and artistry.

The collection unfolds through five distinct capsules, each one paying tribute to a unique era, material, or inspiration – yet all united by a desire to challenge conventions and redefine luxury.

GODMOTHER
A timeless capsule inspired by the 1950s that blends classicism and innovation. Lightweight indigo fabrics are elevated with glitter stripes and flock, offering endless possibilities for creative expression. With special treatments, GODMOTHER’s fabrics take on the allure of authentic second-hand pieces, telling stories of vintage charm and originality. Versatile and transformative, this capsule captures the spirit of enduring elegance.

TATTOO DENIM
Here, denim becomes more than fabric – it becomes art. TATTOO DENIM uses mixed-print techniques, such as corrosion, pigments, and more, to transform indigo, white, and sulfur-dyed bases into stunning works of art. Each fabric is a statement piece, narrating stories through intricate details and vibrant textures. This capsule is for those who see denim not just as fashion but as a medium of creativity.

AURUM DENIM
AURUM DENIM is a celebration of gold and silver yarns that bring radiance to everyday fabrics. Lightweight yet luxurious, these pieces are crafted with real silver-coated yarns, transforming denim into wearable jewels. AURUM DENIM is poetry in motion – elegant, refined, and designed to shine in both casual and elevated styles.

GOD MOTHER DENIM

THE ISKO LUXURY BY PG JACQUARD COLLECTION

NOBLE DENIM
Denim meets fine materials in this capsule, where linen, wool, and cashmere elevate the fabric to new heights. Wool provides functionality, adapting to temperatures; linen offers freshness and lightness; cashmere adds a caress-like softness. NOBLE DENIM is designed for those who value quality, refinement, and functionality in their fabrics – where the past meets the future in a seamless blend of luxury and practicality.

WRAP DENIM
Taking cues from high-end automotive workshops, WRAP DENIM explores the art of customization. With laminates, foils, and frostings, this capsule delivers luminescent and innovative fabrics designed for unique, tailored creations. WRAP DENIM is where craftsmanship and personalization converge, inviting designers to make each piece distinctly their own.

Through each capsule the BORN TO AMAZE SS26 collection by ISKO™ Luxury by PG reflects a deep understanding of artistry and textiles, offering fabrics that redefine the standards of denim. This collection is an invitation to explore, create, and push boundaries – offering materials that resonate with authenticity, elegance, and originality.

“Designed with an eye for elegance and originality, this exclusive collection invites designers and brands to explore fabrics that tell stories through texture, technique, and artistry.”

Each capsule captures the essence of storytelling through fabric, inviting the fashion industry to dream bigger, design bolder, and reimagine what denim can achieve. ISKO™ Luxury by PG remains committed to innovation, blending tradition with modern craftsmanship to inspire collections that stand the test of time.

Finally, the ISKO™ Luxury Jacquard Collection by PG represents a pivotal chapter in the evolution of ISKO™ Luxury by PG. This exclusive capsule draws inspiration from the craftsmanship of the early 1800s, celebrating the artistry of jacquard design with 10 unique fabrics featuring contemporary patterns. These fabrics showcase rich, vibrant indigo tones that redefine the concept of luxury and craftsmanship in denim. By merging traditional techniques with modern innovation, this collection elevates denim to an entirely new form of art.

The BORN TO AMAZE SS26 collection and the ISKO™ Luxury Jacquard Collection tell stories of art, culture, and timeless innovation, offering designers and brands versatile materials that inspire bold ideas and challenge conventions. ISKO™ Luxury by PG continues to redefine denim, blending artistry with refinement and inviting the industry to dream bigger.

TATOO DENIM

THE ISKO LUXURY BY PG JACQUARD COLLECTION

AURUM DENIM

THE ISKO LUXURY BY PG JACQUARD COLLECTION

THE ISKO LUXURY BY PG JACQUARD COLLECTION


VISIT ISKO™ Luxury by PG Born to Amaze H7 | ST 06

ISKO Luxury by PG


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BLUEZONE NEWS FOR JANUARY 2025 - PART III

BLUEZONE NEWS

HIGHLIGHTS & NOVELTIES FROM DENIM MILLS IN MUNICH

EXPLORE THE NEW CONCEPT DEVELOPED BY TEJIDOS ROYO

10. January 2025

At BLUEZONE, some 70 international Denim- and sportswear suppliers will present their most recent Denim novelties and innovations. Hall 7 will become the blue hotspot again. Parallel to MUNICH FABRIC START with THE SOURCE and KEYHOUSE, the Zenith area will become the hub of the international denim community with an all-round relevant event program.


Tejidos Royo presents a new sustainable technology: DRY SUN

DRY SUN collection enhances the raw beauty of natural fibers like cotton and linen, and Lyocell (a sustainable fiber), capturing their rustic look and earthy tones though minimal processing.

DRY SUN applies the DRY Colors technique, reducing significantly the use of water, chemicals and energy in fabric dyeing and preparation, as well as eliminating wastewater discharge.

Inspired by the spirit of resilience, DRY SUN proves that even in the most adverse conditions and without the use of water we can obtain something truly beautiful, natural and sustainable.

“DRY SUN collection enhances the raw beauty of natural fibers like cotton and linen, and Lyocell (a sustainable fiber), capturing their rustic look and earthy tones though minimal processing.”

For SS26, linen has taken the spotlight. Inside Denim collection we find garments with linen blends, but Fashion presents a collection of its own: light summer fabrics with linen and cotton that offer comfort, freshness and breathability. Available in gray and ready to dye.

“Soft Comfort & Soft Rigid” are another leading collection presented by Tejidos Royo. In Denim and Fashion we find light fabrics with a nice drape, crafted with Tencel in combination with cotton or linen, providing exceptional softness and comfort.

COME AND VISIT TEJIDOS ROYO AT H7 | B 10

TEJIDOS ROYO

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