Bluezone

Our New BLUEZONE Living Page is Live!

Discover & Contribute To Our Interactive Digital Platform!

23. February 2021

We, the BLUEZONE team, are proud to share our new digital home for the denim community with you: www.bluezone.show. With the launch of the progressive BLUEZONE Living Page, we offer a completely new and surprising experience through an interactive and dynamic approach featuring exclusive insights for all denim lovers.

The idea behind the one-of-a-kind website is to constantly update and inspire the blue-blooded community through a “living” platform in between shows. Our next BLUEZONE show will take place in Munich from 31 August – 1 September 2021. Until then, everyone with a heart for denim is welcomed on www.bluezone.show to dive deeper into the blue world showcasing the stories, personalities and brands who are shaping this industry.

“We’ve always wanted to offer the denim community a special environment according to their needs – which is why we started to organise BLUEZONE as a dedicated denim show in the first place. In these challenging times, we felt like broadening this approach by offering the industry a new, exciting and vivid platform to share information, get inspired, collect futuristic ideas and stay connected throughout the year”, says Sebastian Klinder, Managing Director of BLUEZONE.

“We aimed to create something truly unique: a lively digital home where one could spend hours because the content never gets boring and is constantly updated. True to our motto ‘denim beyond the seasons’, our special BLUEZONE Living Page creates the perfect basis for the live talks and the development of innovative novelties which will be presented at our upcoming BLUEZONE show from 31 August to 1 September 2021”, adds Lucie Germser, Denim Creative Consultant for BLUEZONE.

Besides offering information about the key event BLUEZONE itself, the interactive Living Page presents “Unmissable Community News” as well as inspiring “Blue Trends, behind the scene shots, material news and fashion collections to be discovered by the blue community. Page visitors can share some “Hot Minutes With” industry insiders like Stephanie Micci, Global Creative Director of Roxy, or Ronnie Reyes, Global Head of Design of Quiksilver.

Further denim heads like Luca Braschi, CEO of Blue Alchemy, or Barbara Gnutti, CEO of Effe-Bi, answer unexpected questions in the “Who Really Is” series while denim manufacturer and mills showcase their most recent collection novelties and company values in the “Bluezone Speed Meeting” series.

Now it’s your turn: We invite you to share your most exciting novelties and ideas with our BLUEZONE team and therefore with the whole denim industry! We are looking forward to receiving your ideas via mail to news@bluezone.show

Stay healthy & hopetimistic and see you in the end of August at BLUEZONE,

Your BLUEZONE team


Screenshot of the digital trend space by Munich Fabric Start, materials and new trends displayed here

Taking Steps towards Digitisation

Taking Steps towards Digitisation

20. February 2021

Digitisation is more important than ever. Accelerated by the global pandemic, partnerships and workflows between suppliers and fashion brands have become increasingly more digital. Fabric mills focusing on digitisation will not only cater to a brand’s digital product creation but also greatly increase customer service, reduce costs and reduce resources.

In most cases, fashion brands would digitise their fabric swatches in-house, with the swatch ordered and shipped this is a process which can take as long as 4 weeks. To optimise this process, there is a greater push to move the digitisation of fabrics from brands to the suppliers. With this shift, designers can immediately begin their design process, allowing them to move up their ordering schedule for the collections accordingly.

In a move which we hope will encourage and support our exhibiting manufacturers in the potential advantages of fabric digitisation, we have digitised and showcased a selection of new material developments in the WE ARE ALL IN Digital Trend Space for the new Spring.Summer 22 season.

We first introduced the concept that fabric suppliers will offer a digital twin alongside physical swatches at our 2019 edition of Keyhouse. After successfully demonstrating the individual steps of fabric digitisation in the Digital Fabric Lab, we have now succeeded in creating a realistic image of digital fabric samples in cooperation with individual partners from this network.

We are acting on behalf of the industry to enter the next phase of digitisation and communicate the advantages to proactively adopt 3D technology. Thanks to Triple Tree software developers, Vizoo, material visualisation specialists and Caddon as our experts in multispectral colour communication, we could visualize selected fabrics from our exhibitors as digital samples in our Trend Space.

We are planning further exciting projects with our partners in the near future. For now, we invite you to discover the 3D digital fabrics and trend inspirations showcased in our DIGITAL TREND SPACE.


Denim Trend Analysis #6: Create

AW 21/22 Denim Trend Analysis: Create

11. January 2021

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.

BLUEZONE TREND THEME #6: CREATE

Wild and crazy creative work

A new “creative exaltation”

An explosion of never before seen strong colours, hues and shapes

Key trends “disaster luxury” and “Rugged future” combines smooth designer looks with rebelious accents

It’s all in the creative contrasts

Rugged vs silky, sturdy vs soft, black vs bright colour

Nothing handsome, nothing 100% nice…

A punkish : “God save reality” attitude.

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.

Take a look through the latest denim colours, finishings and shapes highlighted in the CREATE trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.

Be curious about the innovations that will be presented at our upcoming shows!


Denim Trend Analysis #5: London Acid Jazz

AW 21/22 Denim Trend Analysis: London Acid Jazz

5. January 2021

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.

BLUEZONE TREND THEME #5: LONDON ACID JAZZ

South London bring the new jazzy hipster vibe

A soft and warm theme (in shapes and colours)

World famous (NYC) “Blue note” music label, opens a new area of emotional acid-jazz vibes

Denim hats, ties, shirts, coloured jeans with draw strings…

Cultural mixes

Think artists like: Swindle, Ezra Collective, Corduroy & Nerija

High rises, balloon shaped bottoms

Softened earth tones, Black & White & soft pink for men

Softer & contoured gender neutral shapes & fit

Linen denim or the extreme opposite, “hairy” surface structure

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.

Take a look through the latest denim colours, finishings and shapes highlighted in the LONDON ACID JAZZ trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.

Be curious about the innovations that will be presented at our upcoming shows!


Denim Trend Analysis #4: Fast

AW 21/22 Denim Trend Analysis: Fast

22. December 2020

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.

BLUEZONE TREND THEME #4: FAST

Diehard revenge spenders continue to surprise the world

“I want everything and now”, no time to lose

The sky is the limit

I want “wow effects”… please entertain me

Me, myself and I,who knows what will happen after

A focus on luxury and its glamorous iconic logos

Bold statements about success in life

Fabrics blended with premium ingredients.

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.

Take a look through the latest denim colours, finishings and shapes highlighted in the FAST trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.

Be curious about the innovations that will be presented at our upcoming shows!


Denim Trend Analysis #3: New Commuters

AW 21/22 Denim Trend Analysis: New Commuters

18. December 2020

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.

BLUEZONE TREND THEME #3: NEW COMMUTERS

A new world of urban and interurban travellers

A gritty “survivalism” feel

New options for design

Utility pockets fulfil a real need, for masks, gel, gloves…

Make way for useful utility denim product designs

Think commuting in the subway, bus, train, plane…

Smart & trend related utility clothing shopping & popular gatherings

Leisure utility & sartorial utility

Required in Universities & office spaces

Commuting requires us to use fabrics which protect us against microbial and viruses

No gimmicks, only reliable innovation

ACME R&D, legitimate certified results

Anti-microbia innovation – Think PG DENIM > Fuck Microbia or TONELLO > Sanicare

Protective coatings

Protection through innovation in fibers

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.

Take a look through the latest denim colours, finishings and shapes highlighted in the NEW COMMUTERS trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.

Be curious about the innovations that will be presented at our upcoming shows!


Denim Trend Analysis #2: Medical Heroes

AW 21/22 Denim Trend Analysis: Medical Heroes

16. December 2020

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.

BLUEZONE TREND THEME #2: MEDICAL HEROES

When feeling uncertain we used to call Superman, Batman, Gi-Joe and Arnold Schwazenegger

Doctors and nurses have become the new medical heroes for all

Key products: Aprons, blouses, pencil pockets

Security stitches, triple stitching, reinforcements and aeration holes

Keep it clean

White denim is key!

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here.

Take a look through the latest denim colours, finishings and shapes highlighted in the MEDICAL HEROES trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.

Be curious about the innovations that will be presented at our upcoming shows!


Denim Trend Analysis #1: Slow

AW 21/22 Denim Trend Analysis: Slow

14. December 2020

The latest developments in the world of denim can be found at BLUEZONE. For the first time our denim suppliers and manufacturers showcased directly alongside all product sections in the main halls of the MOC at FABRIC DAYS, 1-3 September 2020.

The latest Denim Trend Forecast by BLUEZONE explores the seasonal theme HOPETIMISM which stands for hope and optimism – it is a mindset that explores new ways and perspectives during a very challenging time to fulfil new market needs. For this, the BLUEZONE Trend Team has defined the coming seasons with two distinct consumer groups in mind. The first main consumer group is called HOPE which stands for a better world and challenges the way we consume fashion with a significant focus on ethical and sustainable fashion. The second major consumer group is called OPTIMISM which takes a more hedonist approach to denim and fashion, living under the ‘You Only Live Once’ motto.

The 3 trends shaped by HOPE are:

SLOW stands for timeless design where global manufacturing becomes local.
MEDICAL HEROES idolises our new protectors and defines a new era of clean workwear in denim.
NEW COMMUTERS responds to a real need for useful denim to reinvent utility.

The 3 trends shaped by OPTIMISM are:

FAST craves the latest in luxury and statement fashion and denim.
LONDON ACID JAZZ is a creative haven for global streetwear and new cultural influences.
CREATE is an explosion of contrasting textures, fashion shapes, function and colour.

BLUEZONE TREND THEME #1: SLOW

Slow is nice, but less is better than ever

Consumption is ok, but not a craving need

Quality and durability are executed with great care

Timeless jeans and a new take on heritage denim

Timeless design, fit and fabrics

Immunized shoppers demand higher levels of “eco-ethics” and sustainability

Local manufacturing is key as less distance equals less CO2

Global becomes local with new manufacturing concepts

Slow also stands for products which are always changing

Think of new and exciting reasons to morph, up-cycle and customise your denim

From inventory to hype, in fabrics and finalised garments

We see new takes on traditional techniques

Benchmark: Levis Re/Done provides inspiration for customisation and creativity

Fabric combinations: Tweed, fleece, and flannel meet denim

The life span of products are lengthened in the manufacturing stages

Sustainability is achieved through mixing and morphing trend relevant denims

For the first time visitors could enjoy browsing the latest qualities for Fabrics, Prints, Additionals and Denim all in one inspiring space at FABRIC DAYS. To discover the Autumn.Winter 21/22 trend analysis for Fabrics, Prints and Additionals, click here. Take a look through the latest denim colours, finishings and shapes highlighted in the SLOW trend theme as well as labels, rivets, buttons and trims rounding off the BLUEZONE Trend Forum.


Denim, Sportswear & Innovations Exhibitors at FABRIC DAYS

FABRIC DAYS will take place from 1 – 3 September 2020 at MOC Munich. In the four fully booked halls on the ground floor of the MOC, around 300 German and European exhibitors in 5 segments will present their new developments for Autumn.Winter 21/22 in around 700 collections. Among the international exhibitors who have confirmed their FABRIC DAYS participation are also many premium suppliers who will present their novelties in the Denim, Sportswear and Innovations areas.

Register today for FABRIC DAYS – your chance to meet your suppliers in person again and gather trend information and inspiration in addition to the latest developments. Discover some of the participating Denim, Sportswear & Innovations exhibitors here:

DENIM & SPORTSWEAR

BOSSA – H1 | B 21

Bossa strives to promote responsible change in the industry. With the D-CHRONICLES concept, a collaboration between Bossa and Fibretrace, Bossa views the future of sustainability as: transparency, trust and traceability. The concept uses the blockchain based ID system by Fibretrace technology, which follows a product from farm to shelf and chronicles its history securely with blockchain. Bossa, which has transparently detailed its production figures for the last three years with “Towards Zero Waste” booklet, will continue to report its production values annually. The Turkish textile company has increased the use of recycled fibers in the raw material blend required for denim fabric and is starting to use all of its textile waste in its blends by restructuring or cleaning them which are next steps “Towards Zero Waste”.

The Autumn.Winter 21/22 collection at Bossa is divided into 5 groups: The first concept, “Heritage”, is inspired by denim origins in combination with technology innovation. The super soft and performance denims of the second concept “Workout” bridge the gap between regular denim and active wear. The “Luxury shades” concept includes premium denims with natural elegance through new fibers, clean surfaces, draping and silhouettes. Timeless jeans in dark tones are presented in the forth concept “Dark Side”. Bossa created different denim combinations with warm colours for cold days in the fifth concept “Fall in Love”.

KILIM DENIM  – H1 | C 20

The Kilim Denim Autumn.Winter 21/22 collection focuses on combining new shades and trendy finishes with functional and innovative solutions. Developing new collections involves research and challenging the boundaries of design and technology. With every season, Kilim Denim operates under high environmental and social standards. The Turkish weaving factory highlights the “Vintage Core” and “Shape Core” collections that present high elasticity with trendy looks. The “1986” and “Ageless” collections reflect the vintage and positive sense of the 80s and 90s era. The “Recreate” collection is produced from recycled yarns due to Kilim Denim’s confidence in a circular economy and acute responsibility to use resources respectfully. The newly developed Cactus process, which is certified by Intertek, also minimizes water usage.

TEJIDOS ROYO – H1 | A 18

From the makers of DRY INDIGO® comes… DRY BLACK®, the Sustainable Denim Revolution now available in black! After the development and launch of Dry Indigo® – a unique foam dyeing technology that allows to dye Indigo Yarn with zero water – Tejidos Royo decided to go one step further. After more than a year of R&D, Tejidos Royo has managed to adapt the revolutionary foam dyeing technology to Black Denim. Tejidos Royo is now able to dye denim in sulphur black with no water usage in the dyeing process, and more importantly, no need to clean the water after dyeing. The Spanish fabric manufacturer is able to control the sulfur, the intensity and the fixation of the colour. DRY BLACK® is certified by the Textile Research Institute AITEX as an eco and sustainable Black Yarn Dyeing process. The achievement of this technology: 99% less water usage in dyeing, 52% less chemical usage, 72% reduced energy usage, 0% water discharge. Tejidos Royo always bets on innovation and 360º sustainability. “Our goal is to give the market the best product without permanent harmful effects for the environment. We develop trendy, innovative and sustainable fabrics. We create fabrics with values and this pioneering and ecological technology DRY DYE is the way to revolutionize the global production of denim.” DRY BLACK® – BLACK TO THE FUTURE.

INNOVATIONS

BLUE RENTEC.ONE – H1 | D 10

RenTec.one specialise in the renaturation of leather scraps from the tanning industry. The processes eliminate up to 95% of the received leather waste and transform the raw materials into various re-useable forms: yarns, woven fabrics or textiles for direct cutting. Due to the chemical and physiological properties of collagen in leather and the separation of remaining fat content, the RenTec.one leather yarns contain a natural sanitizing property, which notably helps to cure neuritis, neurodermitis, foot cracks and stench.

HOUSE OF U – H1 | D 05

House of U, a digital textile printing company based in the Netherlands, has been working to tackle their chemical, water, and energy consumption in addition to offering a wide range of sustainable materials to print on. The print house introduces low impact printing with the aim to achieve bold colours while phasing out harmful chemicals – and thus helps clients achieve rich and deep colours by using certified inks on a wide range of sustainable fabrics. With an online platform and digital colour management, House of U offers designers creative freedom to product their high-quality prints. Customers can upload their designs online, pick the fabric of their choice and order without any minimum order quantity. The company’s processes and methods consist of pre-treatment, printing, and the finishing of the materials. House of U’s digital printing method reduces water consumption by 70% in comparison to screen printing. All inks used in the printing process of natural fibres are GOTS certified, water-based inks. This applies to all chemicals used in the pre-treatment of the fabrics (coating) and in the post treatment (after printing).

SMARTFIBER AG – H1 | D 06

For more than 15 years smartfiber AG offers high quality, skin-friendly natural fibers for sustainable textiles with the name SeaCell™ and smartcel™ sensitive. Thanks to the natural additives algae or zinc the fibers of smartfiber AG are the basis of numerous fashion and home textiles for international brands which consider sustainability as a matter of course. The fibers are based on cellulose. Due to the additives from algae in SeaCell™ or zinc in smartcel™ sensitive the fibers gain extraordinary properties. Thus, the fibers are particularly skin-friendly and stand for environmental friendliness and saving resources.

 

FABRIC DAYS AUTUMN.WINTER 21/22

OPENING HOURS

1 SEPTEMBER 2020 · 9.30 AM – 6.30 PM
2 SEPTEMBER 2020 · 9.30 AM – 6.30 PM
3 SEPTEMBER 2020 · 9.30 AM – 4.00 PM

LOCATION

MOC Munich | Halls 1 – 4 Ground Floor
Lilienthalallee 40
D – 80939 Munich

>> REGISTER FOR FABRIC DAYS

We’d Love To Host You Again Soon

As a partner of the industry, we would like to offer you a perspective and provide a platform with optimal conditions as quickly as possible. We hope to see everyone in Munich again soon. We are currently doing everything we can in order to achieve this.

And when we say “we”, we mean the strong community of all our lovely exhibiting brands and manufacturers, the inspiring visitors coming from around the globe and the whole team of ours. Stay strong and above all healthy – it is only together that we can master this challenge.